Microsoft Pubweb Analysis

Project Details

● Description: UX Research

● Platform: Desktop Website

● Timeline: SEP 2022 - OCT 2022

Overview

Objective: This report analyzes the human limitations of attention and specifically as it pertains to users of the Microsoft desktop website. The document uncovers the cognitive mechanisms behind attention and memory, and evaluates the website according to UX design heuristics.

Problem: The research suggests that Microsoft's public website may be afflicted with ambiguous lexicon and lacking in attention-aware systems, or features that address the limitations of human perception and memory. These issues adversely affect the quality of the user's experience.

Contributions

Led formative research including background research on cognitive functions related to attention and memory, market research and competitive analysis and gathered feedback from online surveys.
Performed quality assurance audit of the current Microsoft public website and documented positive points and pain points.
Documented research and key findings in deliverable report, see Report Sample below.

Report Sample

UX Analysis

The research delves into the higher functions behind attention and memory, ultimately addressing how we process information in real-time. This is essential when assessing the efficacy and usability of the Microsoft desktop website as millions of users traffic this page to browse Microsoft products and interact with the brand. The research suggests that the homepage may suffer from usability issues related to site navigation, accessibility and lack of attention-aware systems.