Federal Reserve Public Website

Project Details

● Description: UX Research, UI

● Platform: Desktop and Mobile

● Timeline: FEB 2024 - APR 2024

Overview

Objective: To provide UX consultation and enhance the usability of the Federal Open Market Committee section of the Federal Reserve public website. The user research consisted of formative research including a review of data analytics, interviews with general users and user testing with participants using task assignments tracking performance. The analysis of the public website was guided by Nielsen Norman Group's heuristics to assess the following: Information Architecture, Accessibility and Site Navigation.

Problem: The FOMC section of the Federal Reserve public website can be updated to improve the organization of information architecture, making users more effectively able to access searched files.

Contributions

Wrote testing script, ideated interview questions and conducted user testing to uncover key insights and pain-points in the user experience of the public website.
Delivered reports and data visualization tools in order to communicate UX design strategy to product development team and implement design iterations based off of feedback acquired during user testing and interview.
Provided mockups to implement design solutions related to visual accessibility and efficiency of use.
Completed audit and analysis of UI, branding and overlaps in use cases throughout all systems in order to redesign FOMC section logo for use in branding material.

Project Deliverables

User Interviews and Testing

Sample 1

Testing script complete with opening & interview questions designed to provide insight regarding the user experience of the current interface. Users were then asked to complete a series of five task assignments. Follow-up questions were asked during user testing to provide additional data and context to user's behaviors.

Design Mockups

Sample 2

Design recommendations were delivered via reporting containing mockups and text describing potential user pain points and solutions. Sample 2 illustrates a potential accessibility issue that was documented as the blue text over the blue overlay may be difficult to perceive by those with visual impairments.

Report Sample

UX Analysis

The key findings from user testing was documented and synthesized into reports to deliver to stakeholders and developers. Reporting like this was accompanied by detailed walkthroughs and presentations during daily stands. This report highlights pain-points discovered during testing and offers recommendations to alleviate blockages users faced when navigating and searching content on the Federal Reserve public website.