Great to meet you!
I hold a Master's degree in User Experience Design with a proven track record of creating intuitive systems and aesthetically pleasing products within Agile environments. My expertise lies in user research, interactive prototyping, Agile methodology and uncovering user-centric solutions through data collection and analysis. I have successfully led UX strategy and delivered digital products for projects across both public and private sectors, spanning industries such as technology, healthcare, and finance.
Additionally, I hold an undergraduate degree in Psychology, with extensive experience conducting formative research in structured settings, including work in medical hospitals and academic universities. I apply my understanding of behavioral science to empathize deeply with end-users, offering valuable context when observing behaviors, analyzing motivations, and identifying pain points.
I bring a highly collaborative and research-based approach to all my projects.
UX strategy should consider and anticipate user behavior. Acquiring data from quantitative methods and understanding & empathizing with the project's end users are crucial.
Design should be usable for all end users. Considering users with sensory impairments, physical handicaps and other accessibility issues can alleviate potential pain-points for all.
No matter what aesthetic, style or branding choice best fulfills the project's needs - the design identity should be concise and cohesive throughout the entire design system and UI.
